PRASHANT CHAVAN AI PRODUCT & GROWTH MANAGER

AI PRODUCTS.
REAL growth.

I turn business problems into useful products,
thoughtful brands, and measurable growth.

Bengaluru, India Open to new opportunities
SELECTED WORKIDEAS ARE GOOD. EXECUTION IS BETTER.

LESS TALK.
MORE impact.

A selection of products, campaigns, and
brands I’ve helped bring to life.

08 PROJECTS

There’s more where that came from.

Explore the work archive
SOCIAL MEDIA & GROWTH CASE STUDIESTHE WORK BEHIND THE RESULTS.

THE STRATEGY.
THE growth.

My work as a social media and growth manager.
Six campaign stories and four mini case studies.
Strategy, execution, and the original work behind them.

CAMPAIGN SPOTLIGHTDrive U Explore the case study ↓
₹8.28Per messaging conversation
597K+Video plays
66.09%Video hold rate

Drive U · Meta Ads screenshots, portfolio p.11 View the evidence ↗

CAMPAIGN STORIES 06

Open a story for the strategy, execution, and source material.

01 / D2C SKINCARE Sattva Skin Portfolio summary · p.04Offline Campaign & Digital Marketing Executive Connecting salon-led expansion with a consistent, credible digital presence. InstagramLocal SEOOffline campaigns Stronger local visibility & partner trustRead case studyClose case study

The challenge

Support offline expansion through salons and beauty parlours while keeping branding consistent across digital and print.

My strategy

An offline-first approach, supported by unified visuals, local discovery, and digital credibility for salon partners.

What I executed

  • Designed Instagram posts, salon posters, and promotional creatives around one visual identity.
  • Managed the WordPress website and updated the Google Business Profile with descriptions, images, and local keywords.

The result

The portfolio reports improved local Google presence, stronger trust with salon partners, and a more consistent customer experience across channels.

Sattva Skin — original case study
Portfolio summary · Page 4 · Click to enlarge
02 / B2B MANUFACTURING Ayugenix Lab Portfolio summary · p.05Digital Marketing & Lead Generation Manager Building a digital acquisition system from the website to the sales handover. Meta AdsGoogle AdsB2B lead generation ₹50K/month Meta Ads budget managedRead case studyClose case study

The challenge

Establish a professional digital presence and a structured way to bring consistent B2B inquiries to the sales team.

My strategy

Website-first lead generation, supported by SEO, B2B portals, paid acquisition, and lead tracking through to sales.

What I executed

  • Developed the business website and optimized its SEO and Google Business Profile.
  • Created B2B portal profiles, ran Meta and Google Ads, and managed a ₹50,000 monthly Meta Ads budget.
  • Tracked customer inquiries and coordinated the lead pipeline with sales.

The result

The portfolio describes consistent inbound B2B leads, stronger brand authority, and a structured, trackable sales pipeline.

Ayugenix Lab — original case study
Portfolio summary · Page 5 · Click to enlarge
03 / PREMIUM BEAUTY The Rare Blends Portfolio summary · p.06Social Media Management & Graphic Design Giving a premium beauty brand a recognizable voice and visual rhythm on Instagram. InstagramArt directionContent design A consistent premium brand presenceRead case studyClose case study

The challenge

Establish a premium identity, maintain a cohesive visual grid, and build stronger brand storytelling.

My strategy

Minimal design, ingredient-led stories, and a consistent palette and typography across the Instagram feed.

What I executed

  • Designed brand-aligned Instagram posts and product creatives.
  • Managed visual grid consistency and translated product ingredients into social storytelling.

The result

The portfolio reports improved engagement, stronger premium brand perception, and a more recognizable Instagram presence.

The Rare Blends — original case study
Portfolio summary · Page 6 · Click to enlarge
04 / SOCIAL MEDIA & CONTENT Xclusive Vision Portfolio summary · p.07Social Media Manager & Content Creator Turning inconsistent posting into a more cohesive and engaging social presence. InstagramReelsSocial creative More consistent content & audience interactionRead case studyClose case study

The challenge

Address irregular posting, low engagement, and a weak visual identity on Instagram.

My strategy

Build a reliable content schedule around brand colors, strong reel hooks, and timely, relatable posts.

What I executed

  • Managed the Instagram profile and maintained a consistent publishing schedule.
  • Designed branded graphic posts and created reels with attention-focused hooks.

The result

The portfolio describes improved engagement, better audience interaction, and a cleaner, more consistent brand identity.

Xclusive Vision — original case study
Portfolio summary · Page 7 · Click to enlarge
05 / TRAVEL & TOURISM Krishna Travels Campaign screenshots · p.09Graphic Design & Paid Ads Combining travel creatives and paid distribution to build a steady inquiry pipeline. Meta AdsTravel creativeLead generation Creative-led travel inquiriesRead case studyClose case study

The challenge

Improve visibility in a competitive travel market and turn attention into inquiries within a controlled advertising budget.

My strategy

Use travel-focused visuals, location and interest targeting, and lead-focused campaigns to reach relevant prospects.

What I executed

  • Designed promotional travel creatives and planned Meta Ads campaigns.
  • Monitored campaign performance and refined targeting and creative to support lead generation.

The result

The portfolio reports increased travel inquiries, consistent lead generation, and improved campaign visibility. Original campaign screenshots are included on page 9.

Krishna Travels — original case study
Campaign screenshots · Page 9 · Click to enlarge
06 / SELF-DRIVE CAR RENTAL Drive U Campaign screenshots · p.11Meta Ads Manager & Performance Marketer Turning short-form video attention into affordable messaging conversations. Meta AdsVideo creativeWhatsApp & Messenger ₹8.28 per messaging conversationRead case studyClose case study

The challenge

Generate relevant inquiries in a competitive local rental market while keeping the cost per conversation low.

My strategy

Messaging-focused campaigns, short video creatives, Nagpur location targeting, and continuous creative testing.

What I executed

  • Created Meta messaging campaigns for WhatsApp and Messenger, supported by short video ads.
  • Refined audiences and creatives using messaging costs, video engagement, retention, and demographic data.

The result

The results page reports ₹8.28 per messaging conversation, 597,373+ video plays, an 11% hook rate, and a 66.09% hold rate.

Drive U — original case study
Campaign screenshots · Page 11 · Click to enlarge
04 MINI CASE STUDIES / CREATIVE & BRAND WORK

THE SMALLER PROJECTS.
THE SAME care.

Product visuals, packaging, and enrollment campaigns.
Open any image to inspect the original work.

01 / E-COMMERCE / AMAZON INFOGRAPHICSOriginal work

Hilarius Ayurveda

Product graphic design for e-commerce listings.

Product-led visuals, ingredient imagery, and a consistent presentation across the listing creative.

REPORTED OUTCOME

Improved product presentation and trust, as described in the portfolio.

What you can see Original product creative and a packaging mockup. These demonstrate design deliverables; sales uplift is not quantified in the supplied case study.

02 / SKINCARE / LABEL DESIGN & BRANDINGOriginal work

Bosom Buddy

Label design and branding for skincare products.

A botanical identity applied to face wash and night cream labels, with clear product names and packaging information.

REPORTED OUTCOME

A clean, professional packaging identity, as described in the portfolio.

What you can see Original face wash and night cream label files from the Bosom Buddy label folder.

03 / EDUCATION / META ADS & CREATIVEOriginal work

IPCS Global

Graphic design and Meta Ads for student enrollment.

Course promotion creative with training information, enrollment calls to action, and a consistent visual identity.

REPORTED OUTCOME

Lead generation for course admissions, as described in the portfolio.

What you can see Original enrollment campaign creatives. The supplied mini case study does not include lead counts, ad spend, or CPL figures.

04 / BEAUTY / PRODUCT BRANDINGOriginal work

+Vibes

Label design and product branding.

A recognizable identity carried across product labels and the toner and face wash promotional visuals shown here.

REPORTED OUTCOME

A market-ready visual identity, as described in the portfolio.

What you can see Original toner and face wash creatives showing the branded products and their labels.

LOOK CLOSER

THE WORK.
THE evidence.

Campaign screenshots, original artwork, and source pages.
Each preview links back to the supplied work.

Drive U — Meta Ads results
Campaign screenshots · PDF p.11

Drive U — Meta Ads results

The supplied campaign screenshots show ₹8.28 per messaging conversation, 597,373 video plays, an 11% hook rate, and a 66.09% hold rate. These metrics belong to Drive U.

Open original PDF ↗
Krishna Travels — campaign evidence
Campaign screenshots · PDF p.9

Krishna Travels — campaign evidence

Original Meta Ads screenshots from the Krishna Travels case study. This is a separate campaign from Drive U.

Open original PDF ↗
The four mini case studies
Portfolio summary · PDF p.12

The four mini case studies

The original overview of Hilarius Ayurveda, Bosom Buddy, IPCS Global, and +Vibes. Outcomes on this page are qualitative; numerical results are not provided.

Open original PDF ↗
THE PERSON BEHIND THE WORKCURIOUS BY DEFAULT.
A LITTLE ABOUT ME

I CONNECT
THE dots.
THEN BUILD
WHAT’S NEXT.

I’m Prashant, an AI Product & Growth Manager based in Bengaluru. My work lives at the intersection of technology, creativity, and business.

From building AI automation at Astitva Systems to shaping brands and launching websites, I like taking an idea all the way to something people can actually use.

Get the full story — download my resume
5+YEARS OF EXPERIENCE
30+BRANDS WORKED WITH
15+WEBSITES BUILT
80%API COST REDUCTION · DICE BOT
WHAT I BRING TO THE TABLETHINK IT. MAKE IT. MOVE IT FORWARD.

A FEW OF MY
strong suits.

One connected approach.
From the first insight to the final execution.

01

AI & AUTOMATION

Useful AI, built around real workflows. I translate business problems into tools that reduce repetitive work and make better decisions possible.

LLM workflowsGPT-4oSeleniumDockerRAG & evaluation
02

PRODUCT & GROWTH

Connecting the product roadmap to business results through clear requirements, funnel analysis, paid campaigns, and focused iteration.

PRDs & roadmapsMeta & Google AdsGA4SEOConversion optimization
03

BRAND & DESIGN

Distinctive visual identities and creative that carry a brand consistently across social feeds, product packaging, campaigns, and the real world.

Brand identityPackagingSocial creativeVideo editingHeyGen AI
04

WEB EXPERIENCES

Responsive, conversion-focused websites that give brands a credible home and customers a clear next step. From B2B lead generation to D2C storefronts.

ReactWordPressShopifyLanding pagesAI-assisted development
THE JOURNEY SO FARKEEP LEARNING. KEEP BUILDING.

BUILT ON
experience.

Hands-on roles. Different industries.
A consistent focus on moving things forward.

Download resume
JAN 2026 — PRESENTCURRENT

Astitva Systems

AI Product Growth Manager

Building AI automation, optimizing LLM workflows, and managing USA-focused growth campaigns.

NOV 2024 — DEC 2025

Ayugenix Lab

Growth Product & Marketing Lead

Built the B2B website and lead pipeline. Managed ₹50K/month in Meta Ads and acquisition analytics.

MAR 2023 — NOV 2024

Suchi Cosmo

Digital Marketing Executive

Connected offline expansion with local SEO, campaign creative, and a consistent digital presence.

2020 — PRESENT

Independent work

Web, Brand & Digital Marketing

15+ websites and work with 30+ brands across beauty, travel, hospitality, education, and more.

A FEW BRANDS ALONG THE WAYDIFFERENT WORLDS. SHARED AMBITION.
ayugenix+the rare blends.SATTVA SKINdriveuintegrafin
A FEW THINGS YOU MIGHT BE WONDERING

GOOD
questions.

What kind of opportunities are you open to?

AI product, growth, and automation roles, along with selected projects in websites, performance marketing, and brand design. If you’re building something useful, I’d love to hear about it.

Can you take a project from idea to launch?

Yes. My experience spans defining the problem, planning the product or campaign, building websites and workflows, creating assets, and measuring performance after launch.

Where can I see more of your work?

Explore my Google Drive work archive for original creative assets, or read the complete portfolio PDF for campaign case studies.

How do we get started?

Send me a message on LinkedIn or WhatsApp with a little about your business, the challenge, and what you have in mind. We can take it from there.

HAVE SOMETHING IN MIND?LET’S MAKE IT HAPPEN.

LET’S MAKE
SOMETHING matter.

YOUR NEXT BIG THING
STARTS WITH A HELLO.

A product, a brand, a new opportunity.
I’m all ears.

BASED IN BENGALURU · WORKING EVERYWHERE

SELECTED WORK